Cover of PSYCHEDELIA, volume 10 of Origin Story

Origin Story  ·  Volume 10

PSYCHEDELIA

How the Studio Became the Instrument, 1965–1970

Where it sits on the century

19151965–19702030
$14.99Paperback
about 128 pages

$13.49 each from three copies, $11.49 from sixteen, and $299.00 for all thirty-one with every ebook and audiobook included. Postage is free on every order over $79.

This is the complete story of psychedelia in about three hours: the failing saloon in the Nevada desert where the scene rehearsed itself; the two San Francisco ballrooms run six blocks and a philosophy apart; the London basement club three miles from the best-equipped studios on earth; and the Texas band that named the whole thing and was destroyed by its own state. Then the machine, explained properly: what a track actually buys, why bouncing four tracks into one is paid for in a currency called generations, how one voice became two by wobbling a tape machine, how carrier bags of homemade loops became the future, and why a mixing desk — furniture built for balancing volumes — ended the decade being played, live, as an instrument.

It takes the money seriously, because almost nobody at the time did. Who took the stopwatch away from the record companies, and who actually paid for the months of open studio time that followed — the artist, out of royalties not yet earned, through a recoupable advance most of them did not understand until the statements arrived. Why the album replaced the single as the unit of the business. What deleting mono quietly did to prices. How a federal broadcasting rule nobody in music had read accidentally built FM radio, the strangest free advertising channel in the industry’s history. And why the famous festivals lost fortunes at the gate and earned them back in cinemas.

And it answers the question this era answers differently from every other volume in the series: how it ended. Not with a death — with an absorption. By 1970 the techniques were simply how records were made, in every genre, by everyone, and the counterculture’s economics had been industrialised into the modern record business.

Contains no song lyrics. Not one line. That is a deliberate rule, explained on the first page, and what replaces it is a description of what these records actually sound like — the hiss arriving in steps as the bounced layers stack, the join where two performances in two different keys shake hands a minute into the song, the electric jug bubbling under the scream.

Format
Paperback
Trim
5.5 × 8.5 in
Pages
about 128
Chapters
25 in five movements
Period
1965–1970
Audiobook
3h 07m

The playlist

ORIGIN STORY: Psychedelia — public, and sequenced to the order the records appear in Movement Three. The book describes them; the playlist plays them.

Volume 11
REGGAEthe sound system and the dub desk: the studio-as-instrument idea reborn in Kingston, with none of this era’s budgets and all of its nerve
Volume 12
HEAVY METALthe loud inheritance: amplification, the riff, and the arenas the failed festivals proved the audience for
Volume 13
PROGRESSIVE ROCKthe ornate inheritance: the Mellotron, the gatefold, and what happened when Sgt. Pepper's permission slip was read literally
Volume 15
FUNKwhere the rack this book audited finally pays what it owes

Free to read  ·  the opening

How volume 10 starts.

Origin Story · Volume 10 · PSYCHEDELIAIntroduction

The Photograph and the Painting

In 1963, a record was a photograph of a performance.

That is not a metaphor; it is a description of the workflow. Musicians assembled in a room at a booked hour. Microphones were placed. The band played the song, together, from the top, while a machine captured what the air in the room was doing. If somebody made a mistake, the band played it again. When a take was good enough, everyone went home, and the object in the shops a few weeks later was that take, a document of about three minutes of a particular afternoon, in a particular room, with the reverberation of that room baked permanently into it. The studio was a camera. The skill of the engineer was the skill of a portrait photographer: lighting, framing, and staying out of the way.

By 1967 the biggest records in the world were being made in a way that broke every assumption in that paragraph. They were assembled over weeks and months from performances that had never happened together, a drum track from Tuesday, a string section from the following month, a vocal recorded at half speed and played back at full, a sound with no instrument behind it at all, made from a piece of tape cut up and glued into a loop. The finished record documented nothing, because the event it appears to record never occurred in any room on earth. The photograph had become a painting.

This book is about that change: where it happened, what machinery made it possible, which records demonstrated it, who paid for it, and who ended up owing for it, which is a different question with a worse answer.

The introduction runs on for another 6 paragraphs, and then the book starts. 25 chapters · about 128 pages · $14.99

Contents

25 chapters, five movements.

Every volume in the series runs the same five, in this order. What each movement is for.

01The Room4 chapters
  1. 1A Saloon in the Desert
  2. 2Two Ballrooms and a Chemist
  3. 3A Club Under an Irish Ballroom
  4. 4The Other Rooms: Los Angeles and Austin
02The Machine5 chapters
  1. 5What a Studio Was in 1963
  2. 6What Tape Actually Does
  3. 7Bouncing, and What It Costs
  4. 8The Tricks: Varispeed, ADT and the Loop
  5. 9The Desk Becomes an Instrument
03The Records6 chapters
  1. 101966. The Singles Bend
  2. 111967. The Albums Arrive
  3. 121968. The Sprawl
  4. 13The Records the Canon Dropped
  5. 14Everyone Made One
  6. 15The Records That Failed
04The Money6 chapters
  1. 16The Clock Stops
  2. 17Who Paid for the Time
  3. 18The Album Takes Over
  4. 19Free-Form Money
  5. 20Three Days of Unpaid Bills
  6. 21The Managers, the Publishers and the Name on the Door
05The Ending4 chapters
  1. 22What Exhausted It
  2. 23The Absorption
  3. 24What the Story Leaves Out
  4. 25The Studio Never Closed

Free to read  ·  reference

PSYCHEDELIA: the dates.

The book’s own timeline, in full and free to quote. 41 entries, 1965–1970. Where a date is contested the book says so at the point it appears; these are the ones that are not in serious dispute. All thirty-one timelines on one page.

1965
  • Summer, the Red Dog Saloon opens in Virginia City, Nevada, with the Charlatans as house band. 16 October, the Family Dog’s first dance at Longshoreman’s Hall, San Francisco. December. Ken Kesey’s Acid Tests begin moving from parties to rented halls. LSD is legal.
1966
  • January, the Trips Festival at Longshoreman’s Hall. Bill Graham runs the door. Spring. Graham takes the Fillmore Auditorium; Chet Helms and the Family Dog take the Avalon. March, Eight Miles High, dropped by stations after a tip sheet flags the title.
  • 6–7 April, the tape-loop session for Tomorrow Never Knows at Abbey Road; the same month, Ken Townsend invents artificial double tracking.
  • August, Revolver.
  • 29 August, the Beatles play San Francisco and never tour again.
  • 6 October. LSD becomes illegal in California.
  • Autumn, the 13th Floor Elevators’ debut album puts the word psychedelic on a sleeve; You’re Gonna Miss Me grazes the national chart.
  • 15 October, International Times launches at the Roundhouse, London.
  • December, Good Vibrations reaches number one in America; UFO opens in a Tottenham Court Road basement on the 23rd.
1967
  • 14 January, the Human Be-In, Golden Gate Park.
  • February, Surrealistic Pillow; Pink Floyd sign to EMI.
  • Spring. Tom Donahue begins free-form broadcasting on KMPX; Smile is shelved in May.
  • 29 April, the 14 Hour Technicolour Dream, Alexandra Palace.
  • May, Are You Experienced.
  • 1 June, Sgt. Pepper’s Lonely Hearts Club Band.
  • 16–18 June, the Monterey International Pop Festival. The artists play free; the film money does not.
  • Summer, the Summer of Love; the Haight fills past capacity.
  • 5 August, The Piper at the Gates of Dawn.
  • 27 August. Brian Epstein dies, aged thirty-two.
  • Autumn. UFO closes. Forever Changes and Easter Everywhere are released to national indifference.
  • 6 October, the Diggers stage the Death of Hippie procession.
  • 9 November, the first issue of Rolling Stone.
  • December, Their Satanic Majesties Request.
1968
  • Early. Pink Floyd add David Gilmour; by spring Syd Barrett is out of the band.
  • Through the year, the American majors delete mono; the standard album now sells at the former premium price.
  • April, Odessey and Oracle, released after the band that made it has split.
  • June–October, the sprawl: In-A-Gadda-Da-Vida, Anthem of the Sun, Cheap Thrills, Electric Ladyland.
  • December. Brazil’s regime suspends civil liberties; Caetano Veloso and Gilberto Gil are arrested within weeks.
1969
  • Spring. Dick James sells control of Northern Songs to ATV; Lennon and McCartney fight the takeover and lose.
  • Summer. Roky Erickson, facing a Texas drug sentence, pleads insanity and is committed to Rusk.
  • 9–10 August, the Manson murders.
  • 15–17 August. Woodstock. The fences are never finished; the gate never exists; the film pays for everything, later.
  • 6 December. Altamont. Meredith Hunter is killed near the stage, on camera.
1970
  • 10 April. McCartney announces the Beatles’ end.
  • June–November, Workingman’s Dead and American Beauty pay off the Grateful Dead’s studio debt.
  • Late July, the Powder Ridge festival is banned by injunction; thirty thousand people attend anyway.
  • 26 August. Electric Lady opens in Greenwich Village. The Isle of Wight festival, the same week, is declared free mid-weekend.
  • 3 September. Alan Wilson dies; 18 September. Jimi Hendrix; 4 October. Janis Joplin. All twenty-seven.
  • 31 December. McCartney files suit in London to dissolve the Beatles’ partnership.
1971
  • Summer. Bill Graham closes both Fillmores. Jim Morrison dies in Paris, aged twenty-seven.
2004 · 2011
  • Brian Wilson completes and tours Smile; the original sessions are finally released. The era’s most famous unfinished object gets an ending, thirty-seven years late.

Free to read  ·  where it comes from

The sources.

This series is written from published material and its byline claims method rather than credentials, so the sources are listed. They are given as books and categories of material rather than as page citations; where a claim in the text is contested, the text says so at the point of the claim.

The San Francisco scene. Charles Perry, The Haight-Ashbury: A History, written by a participant turned journalist, and the fullest single account of the neighbourhood’s rise and collapse. Joel Selvin, Summer of Love, the scene’s bands, ballrooms and business, reported at length. Tom Wolfe, The Electric Kool-Aid Acid Test (the contemporaneous account of Kesey, the Pranksters and the Acid Tests, to be read as the brilliant new journalism it is rather than as a transcript: Wolfe reconstructed scenes and interior states this book declines to). Bill Graham Presents, Bill Graham with Robert Greenfield, the promoter’s own oral-history memoir, interested testimony from the man with the ledgers.

London. Joe Boyd, White Bicycles: Making Music in the 1960s, a founder of UFO remembering it with unusual scepticism about his own era’s mythology. Jonathon Green, Days in the Life: Voices from the English Underground 1961–1971, oral history of the Free School, International Times and UFO circles, with all of oral history’s usual caveats. Nick Mason, Inside Out: A Personal History of Pink Floyd, the drummer’s account, drier and more reliable on money than most band memoirs.

The machines. Mark Lewisohn, The Complete Beatles Recording Sessions, the tape logs, session by session, and the nearest thing this era has to an invoice-grade source. Kevin Ryan and Brian Kehew, Recording the Beatles, the definitive technical description of the Abbey Road equipment, staff structure and techniques in Movement Two. Geoff Emerick, Here, There and Everywhere, the engineer’s memoir, vivid and contested: several EMI colleagues have publicly disputed its distribution of credit, and it is used here for texture, not for arbitration. George Martin, All You Need Is Ears and his later accounts, the source for the Strawberry Fields Forever join and the salary history in the money movement.

Los Angeles and the Beach Boys. The session documentation assembled around the Pet Sounds and Smile reissues, including participant interviews in their accompanying notes. Brian Wilson’s two memoirs disagree with each other and the first was later disavowed by its subject; both are treated here as interested accounts, and the Smile chapter prefers the session records and the recollections of the musicians present.

Texas. Paul Drummond, Eye Mind, the standard history of the 13th Floor Elevators and International Artists, drawing on the surviving members’ testimony about the label arrangements described in the money movement.

The Grateful Dead’s books. Dennis McNally, A Long Strange Trip, the band’s authorised biographer, and the source for the Warner debt figures and the Lenny Hart embezzlement as this book gives them.

Hendrix. Charles R. Cross, Room Full of Mirrors, and the accounts of Electric Lady’s construction given over the years by its architect John Storyk and its engineers. Chas Chandler’s version of the early financing and his departure comes from his interviews; nobody else’s version fully agrees, which the text notes.

Festivals. Joel Makower, Woodstock: The Oral History, and the organisers’ own memoirs, interested accounts of a weekend everyone present has been re-narrating for fifty years. The Maysles brothers’ film Gimme Shelter is the primary document of Altamont, and the contemporaneous reporting in Rolling Stone remains the fullest account of that day and of Powder Ridge the following summer.

The press of the period. Rolling Stone from November 1967; International Times, the San Francisco Oracle and the underground papers; Billboard, Cash Box and Melody Maker for the trade’s view; the FM and format history in the trade press around the FCC non-duplication rule.

The business. The mechanics in Movement Four (recoupment, packaging deductions, the writer’s and publisher’s shares) are standard industry practice of the period, set out most clearly in Donald Passman’s All You Need to Know About the Music Business, which describes a later era; the specific figures in this book are the reported figures of the time and are flagged as such. Brian Southall and Rupert Perry, Northern Songs, the fullest account of the 1969 takeover. The Moby Grape and Jefferson Airplane litigation is a matter of court record, reported over decades in the trade and California press.

Where figures are disputed (Owsley’s production totals, every festival attendance number, the cost of Good Vibrations, the size of the era’s advances, who first said psychedelic rock, nearly everything about Smile) the text says so rather than choosing. This era’s testimony is uniquely unreliable, for reasons the corrections chapter sets out, and the disagreements are not gaps in the record. They are the record.

What this book does not do

What this book withholds, and what it does with the space.

This book quotes no song lyrics. Not one line, not one phrase, not the famous bit. That is a deliberate rule and it is absolute, and song lyrics are owned, licensing them is negotiated song by song and publisher by publisher, and there is no safe word count: the copyright office says so in as many words. So this book quotes none, and instead does the harder and more interesting thing, which is to tell you what a record actually sounds like and what its words are about.

It reproduces no album art and no photographs, which costs this volume more than most, because the era’s posters and sleeves were half the point. They are described instead, and description will have to do.

It will also not describe an acid trip from the inside. A great deal of writing about this music pretends to know what was happening behind somebody’s eyes in 1967, and none of it can. Where a musician described their own experience, this book reports what they said and names who said it. Where they did not, it stays outside the skull, which is where a book belongs.

And it cannot play you a record, which is the real limitation, and there is no point pretending otherwise. What it can do is point. There is a playlist for this book, on the same app you may well be reading or listening on, sequenced to the order the records appear in these pages. It is called ORIGIN STORY: Psychedelia. Search for it by name. Everything described in Movement Three is on it, in order, and the book is substantially better with it running.

In a genre whose subject is the recording studio, the words were rarely the point, and the rule costs this volume less than most. What it makes room for is an explanation of how each of these sounds was actually produced, machine by machine, which is what the records are famous for and what almost nothing written about them explains: the whole story, start to finish, in about three hours. Where it came from, what made it possible, which records mattered and why, who got paid, who did not, and how it ended. The last question has an unusual answer this time, because this is the rare genre that did not die. It was absorbed, and the difference matters.

Where the record is contested, this book says so. Where it does not know, it says that too. Sources are listed at the back.

Shelved under

MUSIC / History & Criticism  ·  MUSIC / Genres & Styles / Rock  ·  MUSIC / Business Aspects

Identifiers

Ebook ISBN
979-8-90623-893-1
Audiobook ISBN
979-8-90623-894-8
Paperback ISBN
not yet issued

Buy it

Paperback, $14.99, posted direct. Every ebook and audiobook comes free with the complete set.

Questions

About this volume.

What is Origin Story volume 10 about?

How the Studio Became the Instrument, 1965–1970. In 1963, a record was a photograph of a performance: musicians assembled in a room at a booked hour, three hours on the clock, four finished songs expected, and the take in the shops a few weeks later with the sound of that room baked permanently into it. By 1967 the biggest records in the world documented nothing at all — they were assembled over months from performances that had never happened together, a drum track from Tuesday under strings from next month, a voice recorded at half speed and played back true, a sound made from a strip of tape cut and glued into a loop. The photograph had become a painting, and this book is about the machine that did it.

What years does PSYCHEDELIA cover?

1965–1970. The volume is numbered 10 because that is where the genre sits in the chronology of the music, not the order the books were written in — the first three written were volumes 17, 19 and 21.

What made PSYCHEDELIA possible?

Multitrack tape, the studio as instrument. Movement Two of every volume is about the technology that made the genre possible and would not have ten years earlier.

Are there song lyrics in it?

None. Not one line, in this volume or in any of the thirty-one. Lyrics are copyrighted expression, licensing is negotiated song by song and publisher by publisher, and there is no safe quantity — so the rule is zero, and a program checks the manuscript, the EPUB and the narration script against it before the volume ships. What replaces them is a description of what the record actually sounds like, what it cost, and who was paid.

How long is it?

About 31,500 words: 25 chapters across five movements, roughly 130 minutes’ reading, 128 pages in the paperback. The audiobook runs 3h 07m.

What is in the back of the book?

A dated timeline of 41 entries, a source list, and a note on what the volume does not do. All three are reproduced free on this page.

Can I buy PSYCHEDELIA in print?

Yes, here. It is a 5.5 × 8.5 in paperback, 60# uncoated cream, black ink, about 128 pages, and it never goes out of print.