Origin Story · Volume 17 · PUNKIntroduction
The Permission Problem
In 1974, if you were nineteen years old and you wanted to make a record, here is what stood in your way.
You needed a recording studio, which cost money by the hour and did not rent itself to people without a booking history. You needed an engineer, because the desk was not something you could learn in an afternoon. You needed a pressing plant, and the plants ran on minimum orders in the thousands and preferred to deal with companies that had ordered before. You needed sleeves printed, which was a separate trade with its own minimums. You needed to get the finished object into shops, and the shops bought from distributors, and the distributors carried the labels they already carried and had no mechanism for a box of records arriving in the post from a stranger. You needed the record played on radio, and radio took its records from a small number of pluggers who worked for a small number of companies.
Every one of those was a door, and every door had somebody standing at it whose job was to decide. The polite word for the arrangement was the industry. The accurate description is that a few hundred people in London, New York and Los Angeles held a veto over what the rest of the world was allowed to hear.
They were not, on the whole, villains. Most of them liked music. Several of them were very good at their jobs. But the structure had a property that nobody had designed and nobody could switch off: it selected for things that resembled the things it had already sold. A young man with a guitar and a folk sensibility could get a hearing in 1974 because a young man with a guitar and a folk sensibility had made money in 1971. A band who wanted to spend nine months and forty thousand pounds making an album with an orchestra could get a hearing, because that had worked too. What could not get a hearing was a band that had existed for four months, could play three chords, had no interest in getting better at their instruments, and wanted to make a record that lasted ninety seconds and cost almost nothing, because there was no filing cabinet that shape.
The introduction runs on for another 10 paragraphs, and then the book starts. 25 chapters · about 120 pages · $14.99
